Marketing Strategies

Judy will use a combination of the following marketing strategies to sell your home. Judy's objective is to show your home to as many qualified potential purchasers as possible resulting in obtaining the fair market value for your home (highest price possible) in the shortest amount of time possible.

Advertising: Your realtor may place an add in the Burlington Post and/or in local papers and magazines (The Real Estate Book). Lawn signs, direct mail and direct marketing techniques are all used to direct potential purchasers to your home.

MLS (Multiple Listing Service): This is a network that is only available to realtors. The details of your property are available for other realtors to match your property with a potential buyer. This has proven to be one of the most successful ways to promote homes.

Setting a Price for Your Home

Many factors have to be taken into consideration when setting a price for your home. Judy will consider the following:

• Analyzing your home
• Comparing your home to other similar houses for sale or recently sold in the neighbourhood
• Financial data (such as interest rates) that will indicate how the market will react to your home for sale
• Sales and market statistics - these statistics are only available to realtors
• Understanding the personal objectives of the homeowner by taking into account the urgency and the requirements of the vendor
• The quality and improvements needed to the home may also affect the asking price (see home inspections)